Did you know that viewers who have seen more than one TrueView ad from your company have a 500% increased likelihood of engaging with your content and call to actions?

With TrueView video campaigns in Google Ads you can reach new customers in the fast-growing, extremely engaged audience of YouTube!

We collected all the basic info you need to know to launch and optimize your TrueView campaign. Use this factsheet to answer your questions -if you’re just starting, or as a quick reference to optimize your TrueView ads.

In the factsheet you’ll find: 

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  • – The differences between the main TrueView ad formats you can choose
  • – The objectives you can reach with each
  • – The audience targeting and content placement options available
  • – How to launch a TrueView campaign
  • – Optimization Tips&Tricks for both your TrueView in-stream and TrueView in-display video ads campaign