Facebook ads are the #1 tool that advertisers have for connecting directly with their audience, but creating these ads takes a lot of time and hard work.

That’s why we’ve put together these templates — to help you create better Facebook ads that are optimized for the platform and consistent with your brand.

For each different Facebook ad type you’ll find two sections:

1. A general template that summarizes all the specs you need to know (the right dimensions, content, and layout) and suggests some best practices to follow.

2. An example of the real Facebook ads we (or our clients) ran, with a breakdown of what makes it unique and additional insight into how you can make each template work for you!

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